B2C ecommerce sales have shown a sustained growth rate through the period of 2012 to 2015, according to worldwide figures released by Statista. In 2016, the sales figures are slated to touch the $1.92 trillion mark. The forecast for 2018 is a very handsome $2.35 trillion. So, if there was any better time to jump on to this success bandwagon, it is now. At this time, when online shopping has picked up frantic pace, launching an ecommerce business is a profitable idea indeed. However, it all depends on how well you set up your shop. We look at some of the smart moves to undertake.
Must-Dos for Starting an Ecommerce Business
If you are starting an ecommerce business, some of the necessary steps to undertake include:
Design a Site that Loads Quickly: Believe it or not, as many as 40% of your prospective customers might switch to another online retailer if your website takes too long to load, according to a post on the Kissmetrics Blog. Besides, slow loading can adversely affect your Google ratings! So, when you are building your site, make sure you have all the tools to enable quick loading, apart from designing an appealing and easy to use website.
A Mobile Friendly Version: More and more online shoppers now prefer to use mobile devices, such as smartphones and tablets, for shopping as opposed to personal computers. Therefore, you will need to have a shopping application that can be easily accessed from all types of smartphones. Having different versions specific to software setups is also a good idea. Basically, your customers should be able to shop from their mobile devices with ease, without any hassles whatsoever.
A Courier Management Service Software: Assured and timely delivery is one of the key aspects to lay emphasis on when setting up an ecommerce business. Today, we have software solutions for courier management that offer customized tracking, streamlining of services, same day deliveries and so on. A courier management service software like Xcelerator not only offers this, but can also be easily used with different web browsers, like Chrome, Firefox and Safari. A mobile enabled version also comes in handy for easy access.
It is important to understand that ecommerce is a highly competitive space in today’s times. With multiple options at hand, customers are spoilt for choice. Therefore, it is important to put your best foot forward when launching a business in this domain. It is all about providing your customers with maximum possible comfort and convenience.