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Driving business forward.

How Pinnacle Logistics migrated to a new software platform while experiencing major growth in their start-up phase, all while continuing their high levels of service expectations for their customers. Leveraging Key Software Systems’ on-boarding process, and technology that delivered automation for their Pricing, Operations, and Communications to Customers and Drivers, were critical factors to their success.

The Xcelerator migration team that we worked with helped us get up and running in a few weeks. Xcelerator helped put us in position to scale quickly as we took on new business…it was a huge advantage for us.” – Craig Meindl of Pinnacle Logistics

With a company mission of providing customers with speedy same-day, specialized, mission critical deliveries, it was imperative in Pinnacle Logistics’ search for a dispatch technology platform to find a partner that would not only help remove the complexities of their custom pricing needs, but to have the most seamless migration possible as not to disrupt their daily business routine. That is when Pinnacle came across Key Software Systems.

In partnering with Key Software Systems, Pinnacle not only removed human error, but they were able to build and automate a specialized pricing matrix that they could not find elsewhere, enabling them to put customer focus first instead of wasting critical time on manually pricing jobs. They eliminated a countless number of manual tasks with a single, feature filled platform that had them up and running in only a couple of weeks.

Here is how Pinnacle Logistics moved their business forward to increased productivity, strengthened customer relationships, and more, simply by integrating Key Software Systems dispatch management platform solutions, Xcelerator & MobileTek, into their business.

Tell us how you got started…

  • Pinnacle Logistics was started at the end of 2020, out of demand. With over 20 years of experience in logistics, we built solid relationships with customers and delivery partners, and we had contacts reaching out for us to pick up their work, because of our reputation for coming through for people. After our first location was opened, we took off and are opening new hubs to accommodate customers as we speak.

What type of verticals are you serving? Target customer?

  • Our target customers are Air Freight Forwarders. We are focused on helping our customers with same day, mission critical deliveries focusing on highly specialized cold chain movements, pharmaceuticals, and lab animals like mice. Every delivery is a customized hot-shot, not next day distribution or scheduled, routed, or routine delivery.

When you began to search dispatch technology platforms for your business, what was some of the criteria you were looking for in a vendor, and in a solution?

  • While dispatch platforms all have dispatch management and standard tools, a lot of what we do has to be custom rated, automatically, with complicated variables. We needed a solution that was able to handle the complexity of our custom pricing needs, while automating it so we can remove human error, the need to remember. We did not want to touch every order.

How did Key Software and the Xcelerator Delivery Management Platform help you achieve that?

  • Within Xcelerator we found the nuances we were looking for that enabled us to handle our complicated rating and apply rate rules automatically to every order. Since we were able to build a pricing matrix with your system, we have been able to focus on our customers instead of focusing on pricing jobs, which in some cases would take quite a while to figure out.
  • The rating structure in Xcelerator also helped put us in position to scale quickly as we took on new business. We were able to use the tools to copy and customize pricing in minutes to get a customer going. Since we do not worry about that aspect of our business, we can be hyper focused on servicing customers and working new opportunities.

With your business taking off quickly, how did you manage migrating to a new platform while running your business?

  • The Xcelerator migration team that we worked with, helped us to get up and running in a few weeks. They adjusted their training schedule to accommodate our shifting schedules. It really helped remove the stress of potentially missing a training session. It was a huge advantage for us.
  • You guys are always a phone call away, and the direct relationship with the Xcelerator team brought piece of mind that we were taken care of while we are running in so many different directions. Very agile.

What would you say to someone who feels a migration to new technology would be too disruptive to their business?

  • It is a challenge but working with a team like yours who has done this hundreds of times, helped ease my concerns. So, I would let them know if you are working with folks like Xcelerator who specialize in migrations, they know what you are going through and care enough to work with you to help you achieve success. The system itself and the driver app, MobileTek, is also very easy to use, even for someone who may not be as tech savvy as others. The learning curve is not as large as you think.

Once you went live with the technology what features had the most immediate impact on your team?

  • With the specialized deliveries we do, the rating capabilities we talked about was key, but operationally, the driver app, MobileTek, and the customized dispatch board made a big impact on our operations. MobileTek helped simplify the steps drivers took, making it a seamless experience for the driver, our customers, and consignees. GPS tracking from the app is a great tool for us so the dispatchers can identify drivers in real time. GPS software with other companies, in our experience was always a lagging and unreliable. Feels great that can trust yours. The custom dispatch board enables each of our dispatchers to create their own views and alerts, that supports the specialized nature of work we do. We see exceptions before customers do and it has been invaluable to us to server our customers.

Which features had the biggest impact on your customers?

  • Two things. We can provide a standardized level of service and expectation for our customers, across the board, regardless of who the customer is, and where they may be located, and the communication side of the system has been awesome.  The great thing about your application is the Delivery Center aspect and how we can leverage the ease of it to provide the same format on pricing and a carbon copy of it for various locations which makes everything very seamless. We can handle deliveries for our customers in the US or internationally and the experience will be standardized, with no guess work for our customers, providing a ton of reliability that makes customers feel secure in our services. Even back to pricing, the one thing clients hate is getting variable pricing, so having that streamlined makes it a nice clean approach and accommodating to customers.
  • When it comes to the communication end of it, we have been able to reduce calls by 10% and that is big because each call isn’t a 1-2 min call. With specialized deliveries, if our customers call, they need to know specifics. With being able to leverage custom notifications, we have become more productive, and our customers do not need to contact us so much. Strengthens our relationship with them and that makes us all happy.

How has our product / service improved your day-to-day life?

  • Operationally, with specialized deliveries their tends to be lots of paperwork. The efficiencies of getting paperwork removed by technology and relayed in real-time to customers, has removed so many man hours in processing paper, it has been great for our team and customers alike. Before, a driver would have to come to the office to turn over the paperwork and we would need to create emails with attachments, etc. Happy we do not have to do that anymore!
  • Accountability has gone to another level. We can use the technology to quickly validate things like waiting time, for example, helping us proactively work with our customers. Not everything goes perfect either. Now we can provide visibility to customers, so they know we are doing what we say we are going to do. It protects us and our customers.
  • The Accounting side of your system has also helped us improve how we work with customers and the drivers. Invoicing customers is a breeze, and the driver settlement process out of one central location is key for us to make sure drivers are treated the way they should be, while also helping us scale. In a small business we are all wearing lots of hats so have the accounting element with invoicing customers, paying contract drivers, accounts receivable, and collections, save lots of time and a ton of work. Again, we can focus on what we do best and that is specialized delivery.

How did the drivers take to the MobileTek Core, driver app?

  • The app is great. When it comes to drivers, they do not like change, and some tend to push back. But the app is easy to use, and the drivers acclimated really well with a simple training. Even the more technically challenged drivers got going fast.

Have we made it easy?

  • Absolutely, the best thing is MobileTek walks the driver right through the steps they need to follow for each customer. From scanning air bills and house bills, collecting images from the app and emailing to customers, or attaching the images to invoices, it really simplifies a lot of steps for us and our customers when they reconcile. We are not a typical delivery business so anytime we can use technology to simplify our process, it is a game changer.

What are some of the features that you are excited about implementing in the future?

  • The dispatch automation is interesting. We would be looking at that system to help automate about 10% of the orders we do. When you can help the dispatch team remove the smaller tasks and enable them to focus on what is critical, you increase performance quite a bit.
  • The Warehouse inventory that is in Xcelerator. We keep inventory of resources we need for deliveries among other customer products, etc. We are excited about diving into that portion of the system soon.

Some feel migrating to a new technology platform may impede on business routine. With the right provider, it does not have to. Pinnacle Logistics was confident that Key Software understands how critical efficiency is in the migration process, considering they have been a trusted migration specialist for hundreds of delivery companies since 2000.  They were tap dead center on that assessment. Minimizing the impact of migration speed bumps and potholes along the way was vital, making what seemed like a complex migration process but a turn signal on their journey to onboarding a new technology platform. Pinnacle Logistics gained traction right away and have not looked in the rearview since.

ABOUT PINNACLE LOGISTICS

Pinnacle Logistics was founded in 2021 by a group of industry veterans with 60+ years of combined experience knowledge, and professionalism with one simple idea in common — deliver excellent specialized service to the customer. We have not lost sight of that simple idea the customer and our performance remain our focus. We take care of the customer first and believe that everything else in our business flows from that commitment. Communication is the essential element that allows Pinnacle Logistics to deliver outstanding performance for our customers. Our customer service department, dispatchers, and billing department all listen to our clients and respond with timely, accurate information. We utilize state-of-the-art technology to enhance our dispatching and communication capabilities, through Internet Order-entry for customer convenience, GPS Global Positioning System for real-time driver status. Driver interactive app for real-time updates. By utilizing this experience and technology we specialize in the detail-oriented delivery of highly critical and valuable shipments including cold chain, pharmaceutical, GCT, blood/plasma, transplant organs, AOG parts, and much more.

ABOUT KEY SOFTWARE SYSTEMS

Key Software Systems, LLC is the developer of the industry leading Delivery Management and Optimization Platforms, Xcelerator, MobileTek and Nexus. As the only complete system in the delivery space, Key Software’s solutions handle the full spectrum of a delivery business, from order creation, optimization, tracking, warehousing, full accounting, settlement, and analytics. For more information visit www.KeySoftwareSystems.com or call 732-409-6068 to speak with a representative and see a live demo.  Follow us on Twitter for up to the minute technology information @KeySoftwareSys.

CDL Last Mile Solutions is a high-volume overnight distribution service with a regional footprint, covering the New York/New Jersey Tri-State area. The company also extends its business down the Eastern Seaboard through Northern Virginia via third-party partnerships.

TIMING IS EVERYTHING

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CDL specializes in providing time-critical, ‘last mile’ delivery services on a same-day, next day or overnight basis, and boasts a 98% on-time delivery rate. Most delivery drivers are contractors, although some are corporate employees. The company provides easy access to accurate tracking for clients of all sizes through an advanced tracking API with real-time integration.

KEEPING UP WITH CHALLENGES

The extreme time sensitivity of CDL’s deliveries, as well as the high degree of visibility it offers clients, requires the company to closely monitor driver performance. Over a period of about 15 years, CDL built a proprietary mobile barcode scanning solution that ran on dedicated scanning devices.

However, as the capabilities of CDL’s in-house mobile barcode scanning solution grew, and customer expectations for tracking rose accordingly, CDL was unable to keep up and retain any kind of coherence in the system. Therefore, the company decided to implement a third-party mobile barcode scanning application.

MOBILE DATA CAPTURE DELIVERS THE GOODS

CDL turned to MobileTek, a leading developer of smartphone-based barcode scanning apps for the carrier industry, to replace its proprietary solution for tracking and analyzing deliveries. Using the MobileTek DE (Delivery Express) and MobileTek CORE apps, both of which are integrated with the Scandit Barcode Scanner SDK scanning engine, CDL measures performance of drivers through GPS functions, proof of delivery activity, and scan accuracy.

Supported by Scandit barcode scanning functionality, the MobileTek apps allow CDL customer service representatives and dispatchers, as well as customers, to have realtime visibility into deliveries. Adam F. Autera, IT/Operations at CDL, cited the ease of using one device for both communications/GPS purposes and proof of delivery scanning

“Making deliveries, a driver who has to hold a phone in one hand, and a hardware scanner in the other, has no more hands to handle the packages,” said Autera. “It is very clumsy and akward.”

THE SCANDIT ADVANTAGE

According to Autera, the integration of Scandit Barcode Scanner SDK into the MobileTek DE and MobileTek CORE apps has been crucial to the success of its mobile proof of delivery efforts.

“Scandit integration into MobileTek was the game-changer for us,” said Autera. “Before that level of functionality and speed was available to us, we could not be confident that our mobile driver applications would ever pay the dividends that they are paying now. The speed and ease are truly amazing. A fast, accurate optical solution was what it took to make mobile apps like MobileTek CORE and MobileTek DE so much more user-friendly.”

BENEFITS

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The analytical insight from real-time mobile barcode scanning enables CDL to identify strong and weak routes. In addition, since CDL uses a Bring Your Own Device (BYOD) strategy, shifting scanning from dedicated devices to smartphones reduces driver costs while increasing compliance.

“The cost savings are substantial,’ said Autera. “Rather than lease an expensive mobile computer, like a Zebra MC65, from the company, the driver brings his own. The cost of weekly device rental, which is usually between $35-$45 per month, goes away. Multiplied by 150 drivers, that monthly savings is around $6000. Just as important is the savings in maintenance and headaches for the company in owning and leasing these devices out to the drivers.”

Autera said CDL experiences even greater internal savings by enabling drivers to easily take control of proof of delivery management.

“We feel that, with the drivers doing the heavy lifting with proof of delivery entry, we can focus our in-house employee’s attentions elsewhere, saving money,” stated Autera.

FUTURE PLANS

Currently, 85-89% of CDL drivers use the MobileTek mobile barcode scanning solution. Most CDL drivers use the MobileTek DE app. However, a specific group of drivers servicing market segments utilizes MobileTek CORE, which includes enhanced functionality such as customer-specific settings. CDL is in the process of consolidating more drivers onto the MobileTek CORE platform, which should also increase overall usage of iOS/Android smartphones.

According to a report titled, Technological Disruption and Innovation in Last-Mile Delivery, the e-commerce market in the US is projected to reach nearly $500 billion by 2018. This is predicted due to recent technological innovations in how last-mile delivery to customers takes place, and with new business models.

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In today’s times, courier companies are making every possible effort to satisfy the rising consumer expectations by impressing them with quality shipping, mapping, and tracking facilities. All this is being done to provide buyers a seamless shopping experience.

Unlike earlier, when most things were done manually, courier companies today are leveraging upon dispatch management software that has automated the flow of packages. This offers time sensitive information while ensuring on-time and safe delivery of packages; therefore raising profits.

DRIVER SAFETY HAS BECOME THE PRIORITY

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In 2015, more than 4,000 large trucks and buses were involved in fatal crashes, rising 8% from the previous year. However, with logistics companies seeing the safety of the cargo as their primary responsibility, they are increasingly relying on tracking technology to keep an eye on every vehicle in their fleet. This ultimately ensures driver safety.

For courier services, fleet vehicles collect parcels from warehouses or from other businesses, to deliver them at the customer’s doorstep. However, when delivering, drivers can be exposed to dangerous road conditions, putting themselves, the vehicle, and cargo, all at risk. This is where GPS tracking becomes to the rescue.

GPS TRACKING IN A MOBILE DEVICE

GPS tracking devices allow fleet managers to monitor each vehicle and its driver, ensuring their safety in real time, while analyzing the driver’s driving habits, says an expert at Key Software Systems. With the various driver safety tools, such as route replay, driver safety report cards, and alerts for driver’s unsafe behavior, fleet managers confirm that their crew is safe on the road.

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Other than installing a GPS tracking device on fleet vehicles, companies are using another leading-edge technology, wireless mobile courier management software. This is available in a user friendly and intuitive handheld device, which has further simplified the management of the delivery workforce. It features GPS tracking, along with Shared-Stops and real-time data synchronization.

Drivers are provided with valuable information at every step, which keeps them moving through the day. Moreover, companies get proof of delivery and can maintain records of goods delivered, since the software enforces accountability by means of signature capture.

In December 2016 in the UK, a successful trial of Prime Air drone delivery was completed. During this feat, a TV streaming stick and bag of popcorn were delivered directly to the garden of a nearby customer. Amazon gave its first public demonstration of a Prime Air drone delivery in the US, ferrying sunscreen to attendees at a conference in Palm Springs, California, in March 2017. These trials made clear that the future of the courier industry was about to change radically, with drones reshaping the way customers receive orders.

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However, the biggest online retail store in the world, Amazon, still has to wait for the Federal Aviation Administration to craft rules regarding how a drone can fly over populated areas. This means that there is still time and issues to take care of before drone delivery becomes commonplace in the US.

No matter how much time it takes, Amazon is not holding back, given that the company has filed for a patent for multi-level fulfilment centers, or “urban drone hives,” to accommodate the take-off and landing of drones in dense urban settings, says an article in The Guardian, published on June 26, 2017.

THE DRONE AND COURIER INDUSTRY

While there are many concerns regarding the use of drones for courier dispatch, including the cost intensiveness, privacy issues, along with the weight of package a drone can carry, the logistics industry is not making the mistake of overlooking the benefits offered by this incredible aerial device. These benefits include faster and more convenient delivery services, eliminating both the cost of human labor and annoying wait times.

Even if they are not vocal about it, courier companies are making constant changes to incorporate these unmanned quadcopters in their dispatch services in the foreseeable future.

ADVANTAGES OF DRONE DELIVERY

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No more a futuristic dream, drones can help fulfil a shopper’s goal of ordering online and receiving the package within minutes.

Drones will offer the fastest delivery we know to date, since they do not have to navigate roads with traffic, unlike delivery trucks that are currently being used by dispatch services. This will allow for the delivery of packages in areas that are difficult to access as well.

Not only benefitting the customers, companies using speedy drones for delivery will have an extra edge over the competition, ensuring effective last-mile delivery, says an expert at Key Software Systems.

Drones are well on their way to revolutionizing the courier industry, possibly easing the operational part of the process for courier services in the near future.

According to a November 2016 report by McKinsey & Co on The Changing Market for Food Delivery, the worldwide market for food delivery is estimated to be worth €83 billion, accounting for 1% of the total food market and 4% of the food sold through both fast-food chains and restaurants. The report went on to predict that the global food market was expected to witness an overall annual growth of 3.5% over the next five years.

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With our lives getting busier by the day, giving us less and less time to cook at home, Americans are increasingly using food delivery services. According to a November 2016 Statista survey, 20% of Americans use food delivery services at least once a week, with consumer spending on food delivery standing at about $30 billion in 2015.

With more and more consumers looking for food delivered to their doorstep, is your restaurant ready to take on the challenges of last mile delivery?

DELIVERY MANAGEMENT IS THE SOLUTION

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Yes, technology comes to the rescue once again. The consumer today is very tech-savvy, has higher expectations from any service delivery and does not hesitate to shift loyalties. Of course, there are options like GrubHub that ease the process for small restaurants, offering crucial services such as OrderHub, DeliveryHub and more. So, you, as a restaurant owner, are freed from the trouble of having to find solutions for food ordering and delivery. In fact, in an article on “The GrubHub Effect,” business loan provider, Fundera, estimated that as of December 2016, GrubHub had expanded across 900 cities, working with 35,000 restaurants and taking 220,000 orders per day.

On the other hand, even with a little awareness of the delivery management software solutions available today, small restaurants need not depend on a third party to ensure business success and efficient last mile delivery. There are excellent delivery management solutions that are comprehensive and powerful, allowing a business to streamline its communication across its mobile workforce. A spokesperson for KeySoftwareSystems explained that it is possible to find software that worked across all the major mobile platforms, including Android, iOS and Windows.

Such solutions are not only easy to use, they are simple to deploy and customizable to the specific needs of your business. You then get the benefits of real-time data synchronization, asset tracking, regular reports that help you monitor process and modify where needed; along with capabilities such as barcode scanning, signature capture, shared stops, GPS tracking and much more.

The key to success when it comes to food delivery is to get the logistics right. The way to make logistics seamless, efficient and cost-effective is to use technology to your advantage.

 

As much as we may enjoy seeing certain supply chain myths pop up time and time again, we feel that it’s time we address them once and for all. With that in mind, here’s a look at five of the most popular supply chain myths, as well as a quick overview of why they’re completely wrong.

1. A GOOD STRATEGY MEANS LOWERING COSTS

While it sounds good in theory to constantly be looking at the bottom line, the truth is that the effectiveness of a supply chain extends beyond its total cost. Although there are certainly smart ways to lower costs and improve efficiency, there are also plenty of ways that will only serve to hurt your business in the long run. That’s why we put so much effort into designing our delivery software, as it can ensure that businesses don’t cut costs in other important areas.

2. A GOOD STRATEGY IS ALWAYS APPLICABLE

As tempting as it may be to try and develop a singular strategy for all of your supply chain needs, the truth is that different products demand different strategies. This is why a courier management software is so important, as it can help bolster communication and ensure that everyone is on the same page at all times. By developing different strategies for different products, each strategy will be able to react and adapt to changing needs as necessary. This is especially true for companies that regularly deal with a variety of products.

3. SUPPLY CHAIN MANAGERS MUST BE TECH EXPERTS

“Strong functional and technical experience required,” a requirement found on many supply chain manager job postings. While having technical skills is important, software has become user-friendly, and skills like communication, leadership and cross-functional awareness are important as well. Nowadays, the idea of supply chain has broadened to include more areas; therefore, a more broad range of skills is required to be a successful supply chain manager. Skills from understanding business strategy and people skills in combination with technical knowledge is required to be successful supply chain leaders. While it is always great to be an expert in one specific area, it is more beneficial to have a wider range of skills.

4. A GOOD STRATEGY DOESN’T NEED THE LATEST TECHNOLOGY

There are many businesses that are stuck in the past and think this whole technology thing is just a very resilient fad. We understand the value in sticking with what’s comfortable, but the key is to find a balance between efficiency and comfort. If your business hasn’t invested in a dispatch management software yet, then that might be the reason for your drop in overall performance. Although not everything needs to be automated, there are still plenty of tools available right now that can help streamline your existing process.

5. A GOOD STRATEGY DOESN’T CARE ABOUT CORPORATE SOCIAL RESPONSIBILITY

CSR may seem unnecessary, and perhaps even costly, but it can have a positive impact on not just your local community, but your business as well. When companies start thinking creatively about how to improve their supply chain and make it environmentally conscious, unexpected benefits can develop. If you want to create a truly sustainable supply chain system, then you’ll want to also think long and hard about the social responsibility of your business.

Did you know that the spending in the logistics and transportation industry totaled $1.48 trillion in 2015 and accounted for 8% of the annual GDP of the United States? This fact published by SelectUSA, points to the growing importance of the logistics sector in the American economy, largely because of the growth being witnessed by the e-commerce industry.

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Trends to Watch Out for in the Logistics Industry

  • Evolving Customer Expectations – Supply chains will remain under constant strain to meet customer expectations of faster deliveries. An urgency will have to be shown in reducing delivery defect rates, since this will have a direct bearing on the profitability of these companies.
  • A Shift to Digital is Inevitable – The logistics industry has been slow in adopting new and emerging technologies to their advantage. A digitally integrated value chain can help in the better planning of routes, scaling or ramping down capacity based on real-time data that can be generated by implementing artificial intelligence techniques to data analytics.
  • Collaboration for Improved Efficiency – “Horizontal collaboration is already happening, especially in last-mile delivery,” says a report by PwC. Many e-commerce companies and major national courier delivery services, like DHL and FedEx, have already started collaborating with national postal services for faster deliveries. One can also expect a lot of joint ventures and mergers & acquisitions in the logistics industry for improved efficiency and higher profitability. One example could be the sharing of assets, such as fleet trucks, between companies.
  • Moving Towards Automation – Third party logistics service providers, or 3PLs, have a lot to gain by moving towards software automation. For instance, a courier software solution for tracking dispatch can automate the flow of valuable, customizable and time sensitive information ensuring accuracy, accountability and greater profitability for the service provider, according to Key Software Systems.
  • New Business Models – A large number of companies in the industry have started to experiment with new business models with the intent to gain competitive edge and improve customer experience. From considering 3-D printing at customer locations to introducing warehouse robotics, new business models will turn out to be a win-win for both the supplier and the customer in the future.

While e-commerce will continue to be the engine of growth for the logistics industry, how fast the industry reinvents itself will play a major role in determining the scale of its growth. Companies will have to constantly evolve their capabilities in order to become lean, efficient and competitive.

At the moment, Omni-channel is perhaps one the hottest trends in supply chain management. CPG (consumer packaged goods) manufacturing is one of the areas where omnichannel fulfillment has had the most significant impact. With more manufacturers looking to sell directly to the consumers, the line between B2B and B2C is getting blurry with each passing day. Manufacturers can now reach consumers directly, thanks to the emergence of additional commerce channels such as Omni-channel.

WHAT IS OMNI-CHANNEL?

By definition, Omni-channel is a multi-channel way of selling merchandise aimed at providing a seamless shopping experience for the customer. Whether they are making a purchase from a brick-and-mortar store or online via a smartphone or computer. Omni-channel differs from multi-channel in that the Omni-channel experience integrates many channels in the back end to provide an overall smoother, more seamless experience.

WHY THE HYPE?

The growth in popularity of Omni-channel in e-commerce is attributable to shoppers’ increasing desire to do their shopping how, where, and when they want. Omni-channel allows businesses to deliver this experience. Consumers are increasingly spending time interacting with brands at a personal level on social media platforms. Marketplaces like eBay and Amazon are able to provide quick, reliable shopping experience with additional perks such as free shipping and fast processing.

FREEDOM OF SHOPPING

The emergence of e-commerce solutions and technologies such as courier tracking software and courier dispatch software facilitates the delivery of a seamless experience. Consumers want to take advantage of this, and they won’t be sticking to a single channel. Freedom of shopping will be the key driver of the future of Omni-channel in e-commerce.

INTEGRATED COMMUNICATION AND DATA ANALYSIS

Multiple communication channels allow companies access to several data streams. Big data analytics help businesses to understand, quantify, and review communication with their clients. Companies can track the preferences of their customers over multiple channels through their Omni-channel strategy. This helps them deliver a more personalized, high-quality shopping experience.

IMPROVED EFFICIENCY

The development of an Omni-channel strategy helps a business to increase efficiency. This, coupled with the adoption of a courier software or a courier management system, helps improve clients’ experience. With such software, a business can provide additional perks — free or faster shipping of merchandise — on top of the seamless shopping experience provided by the omnichannel approach. This allows these businesses to sell their products everywhere without the complexities or added costs that would typically accompany the provision of services at this scale.

Any company can take advantage of Omni-channel, just as long as it has the technology to roll it out. However, this approach requires a deep understanding of the target market and their shopping habits. Find out the channels that your clients favor the most and then come up with a plan to achieve Omni-channel personalization.

The eCommerce industry is massively contributing to the growth of the courier sector, which has led to courier companies experimenting with new delivery models to tackle the growing demand and changing market. Market penetration, a highly important, low-risk business growth strategy, requires a greater number of business locations in order to capture a greater share of the customer base. This can be applied to the courier industry. Let us discuss below how service dispatch software is helping courier companies increase their market share.

BIG-PICTURE DEMOGRAPHIC

Courier companies are thinking broadly about their potential customer, based on their age, gender, ethnicity and income, and are trying to determine where divisions can overlap. In order to increase geographical reach and market share of their business while competing with larger courier services, courier companies are taking advantage of service dispatch software, while partnering with fellow users in other parts of the country to substantially increase the geographic footprint of their business.

Courier dispatch software works with huge amounts of data, generated in the process. Hence, data security, access and handling remains a company’s prime concern, other than ensuring timely deliveries. However, with the help of actionable insights achieved from the data rerouting, planning and inventory management, and even job allocation can be done in minutes, according to our experts at Key Software Systems.

BENEFITS OF SUCH MARKET PENETRATION

The goal of market penetration is to get in quickly with the product or service, and capture a large share of the market. This creates goodwill, encourages efficiency, expands business capabilities and discourages competitors from entering the market. Courier companies, in order to increase revenue and capture new business instantly, are leveraging service dispatch software, while partnering with software users in other parts of the country to increase their geographic footprint.

A seamless and real-time information exchange takes place amongst the partners through this software, invisible to customers. This way, two courier companies, operational in different parts of the country, can enlarge their geographic service area, delivering packages across the country. The automated and synchronized dispatch-to-dispatch communications system saves both time and money, eliminating any time consuming procedures like e-mails, phone calls and faxes.

Courier companies will never have to turn down a customer ever again only because they don’t service that shipping destination.

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Key Software Systems LLC IconKey Software Systems LLC

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  • Avatar Excel Group ★★★★★ 8 months ago
    Key Software has been our vendor since 2009. We've been able to evolve the solutions we can provide to our courier clients because of the constant developments they make to their product. They have proven time and time again to be … More easy to work with. We truly value this partnership!
  • Avatar Soniq Transportation & Warehouse ★★★★★ 8 months ago
    Soniq has utilized Key Software's Xcelerator system for over a decade now. We are very happy with the system capabilities, ongoing improvement updates, and the support team!
  • Avatar Kyle Stewart ★★★★★ 8 months ago
    Outstanding courier and delivery software. Always on the cutting edge of the industry and open to customer feedback and ideas. The Key Software team is the best!!
  • Avatar Adam Autera ★★★★★ 8 months ago
    Key has developed a truly amazing system. In the 15 years that I have been a user, the system has improved and expanded in many useful ways. It is an integral part of my company's growth, and is a selling point with new clients, both … More local, as well as international.
  • Avatar Harold Boyett ★★★★★ 3 years ago
    We have been using Key Software's flagship products, Xcelerator and MobilTek since 2009. We are highly satisfied as it meets our needs and exceeds our expectations. The company provides a steady cadence of cutting-edge enhancements … More with each subsequent release. The software helps us to be a leader in our industry. All aspects of the delivery cycle are taken care of with ease and precision: from online customer access, order entry, dispatch, integration, tracking, gps, mobile workforce, commissions, invoicing, and all back-office functions.
  • Avatar Mahir Butt ★★★★ 7 months ago
    Great company to work with have been a customer for a long time and I can honestly say that our experience has been great with this company thus far !
  • Avatar Zip Logistics Dispatch ★★★★★ 10 months ago
    Excellent product, Awesome Support and open to hearing new ideas.

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