According to a November 2016 report by McKinsey & Co on The Changing Market for Food Delivery, the worldwide market for food delivery is estimated to be worth €83 billion, accounting for 1% of the total food market and 4% of the food sold through both fast-food chains and restaurants. The report went on to predict that the global food market was expected to witness an overall annual growth of 3.5% over the next five years.
With our lives getting busier by the day, giving us less and less time to cook at home, Americans are increasingly using food delivery services. According to a November 2016 Statista survey, 20% of Americans use food delivery services at least once a week, with consumer spending on food delivery standing at about $30 billion in 2015.
With more and more consumers looking for food delivered to their doorstep, is your restaurant ready to take on the challenges of last mile delivery?
Delivery Management is the Solution
Yes, technology comes to the rescue once again. The consumer today is very tech-savvy, has higher expectations from any service delivery and does not hesitate to shift loyalties. Of course, there are options like GrubHub that ease the process for small restaurants, offering crucial services such as OrderHub, DeliveryHub and more. So, you, as a restaurant owner, are freed from the trouble of having to find solutions for food ordering and delivery. In fact, in an article on “The GrubHub Effect,” business loan provider, Fundera, estimated that as of December 2016, GrubHub had expanded across 900 cities, working with 35,000 restaurants and taking 220,000 orders per day.
On the other hand, even with a little awareness of the delivery management software solutions available today, small restaurants need not depend on a third party to ensure business success and efficient last mile delivery. There are excellent delivery management solutions that are comprehensive and powerful, allowing a business to streamline its communication across its mobile workforce. A spokesperson for KeySoftwareSystems explained that it is possible to find software that worked across all the major mobile platforms, including Android, iOS and Windows.
Such solutions are not only easy to use, they are simple to deploy and customizable to the specific needs of your business. You then get the benefits of real-time data synchronization, asset tracking, regular reports that help you monitor process and modify where needed; along with capabilities such as barcode scanning, signature capture, shared stops, GPS tracking and much more.
The key to success when it comes to food delivery is to get the logistics right. The way to make logistics seamless, efficient and cost-effective is to use technology to your advantage.